MOYESH’s activities and remarkable progress are the results of a strategic and innovative approach to engaging youth, especially women in beekeeping and sericulture farming; enhancing the knowledge and social capital of all partners across the value chains. Its economic impact remained a defining feature of Ethiopia’s development initiatives. This is evidenced in the government’s new development campaign launched by H.E. Dr. Abiy Ahmed the Prime Minister of Ethiopia in November 2022. The new initiative knowns as “YELEMAT TIRUFAT” aims to boost dairy, fish, poultry and honey production. The MOYESH experts were invited to share field evidence and lessons and our sites are serving as a learning hub to trigger and promote the new initiative.