News & Events

Development of a digital market platform

Tigist Tesfahun, a young female beekeeper from Guagusa Shikudad district of Awi Zone of the Amhara region shares her passion for eCommerce and the impact of beekeeping in changing the livelihood of young people.

MOYESH made progress in introducing electrotonic market opportunities for the youth in a short period of time.

The initiative encourages the producers to run the business in a better way, reach more customers and markets, and increase their production quantity and quality and income. In addition, buyers have more choices online and can trace the origin of specific supplies. In collaboration with Kifiya Financial Technology, electronic marketing training was provided for youth partners. The training is designed to improve the youth’s knowledge, skills and technical competencies, attitudes about digital marketing platforms, improve their production and productivity and expand market opportunities. Consequently, 16 youth-led cooperatives have been registered in the eCommerce platform through SHEGA.COM.

Likewise, its efforts to facilitate digital payment schemes are also promising.