The magnificent festival has drawn the attention of social and mainstream media outlets. It was aired and featured by Fana Broadcasting Corporation (TV and radio), Oromia Broadcasting Network (TV and radio), Ethiopian press agency (Ethiopian Herald and Addis Zemen) and the region, zone, and district communication offices using their social media in different languages. The dwellers of Bedele town and surrounding areas also visited the festival and purchased honey for consumption. From the honey sales, the youth enterprises generated over 1,596,000ETB (USD$31,294).
International Centre of Insect Physiology and Ecology (icipe) P.O. Box 30772-00100 Nairobi, Kenya